Lead First.
Sell Smart.
No Regrets.
Lead First.
Sell Smart.
No Regrets.
I’m on Chapter 10 in 24 hours—it’s fun, informative, and brilliantly reveals the layers of a game we didn’t even know we were playing. Everything clicks.
SCOTT | SELLER
The real dream stealer?
Not paint colors.
Not contracts.
It’s uncertainty.
Raiding your pantry at midnight while you side-eye Doritos and wonder if you’re screwing up selling your home? It doesn’t need to be that way.
as seen on social
Uncertainty is the #1 dream-stealer in home selling.
The Problem:
It sneaks in at 2 a.m. with questions like:
“Did we price it wrong?”
“Are we about to regret this forever?”
or “is Zillow about to brand our place ‘fixer-upper vibes’?”
That doubt chips away at your confidence, hijacks your decisions, and flips selling from a strategy into a stress spiral.
Here’s how home seller pain shows up in real life:
Timeline dread
69%
panic about missing their window ²
Falling apart
65%
fear deals collapsing before closing²
Seller jitters
88%
of homeowners admit they have fears about selling their home¹
Staging strain
65%
feel crushed by repairs and show-prep²
match made in…?
79%
of homeowners admit they have worries about finding or hiring an agent¹
Lack of control
63%
say selling made them feel powerless²
Money money money
70%
And yes—nearly 70% of sellers felt anxious about whether they’d get their desired price²
And the emotional fallout?
36%
cried during the process.³
77%
say selling is one of life’s most stressful events (second only to breakups).²
95%
of home sellers have regrets about their home-selling experience.¹
That’s not rare. That’s normal.
Here’s the truth
Midnight. Pantry. Carbs. Camaro bass line outside. And suddenly you’re wondering if you just botched the biggest decision of your life.
You’re not broken. You’re human.
The only question is:
do you let that knot in your stomach drive…
or do you take the wheel back?
I’ve been in those living rooms.
Sellers blindsided
because HGTV sold them a 30-minute makeover fantasy and Zillow pretended to be a crystal ball.
I’ve seen CEOs snap
“I’m not a #$%@ appliance salesman.” I’ve watched midnight Zillow doom-scrolls turn confident homeowners into conspiracy theorists over their Zestimate.
Then comes the flip
The gut punch. The moment it hits—this was never about square footage or paint colors. It’s about peace of mind. It’s about who’s in control when the pressure spikes.
That’s why I wrote the book + workbook.
Not another listicle. Not a textbook doorstop. A field guide built so you walk away with clarity, confidence, and…
no regrets.
They say kids don’t come with a manual, but now buying a house does. Even as a homeowner, I didn’t feel like I really understood the process the first time around. This acts as a translator to break down the entire process in a simple way. It feels like you’re getting a sneak peek behind the scenes and makes the process so much easier to understand. Very informative!
JAMIE | SELLER
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Brutal honesty
No corporate buzzwords, no sugarcoating. -
Strategy
Strategy that actually works in real neighborhoods (not one-size-fits-all theory). -
Clarity
Clarity tools that expose your true motivation, archetype, and blind spots. -
Micro Moves™
Tiny shifts that stop meltdowns and keep momentum. -
Easter Eggs
Hidden Easter Eggs and extras that hit harder the deeper you read. -
Karen
And yes… Karen made it into the book too, and so much more
How does the Selling Your Home book and workbook work?
The book + workbook walk you through the entire journey—from the first whisper of “Should we sell?” to the last box out the door.
Every tense moment. Every decision point. Every emotional spike that used to blindside you—now mapped. Now manageable.
The Seller Identity Matrix is included
Einstein nailed it: “If you can’t explain it simply, you don’t understand it well enough.’” (And let’s be honest—if it doesn’t fit on a Post-it, it’s living under the fridge magnet anyway.)
That’s why the Seller Identity Matrix isn’t fluff.
It’s Post-it note simple—and still strong enough to steer a seven-figure decision.
After this, you’ll never look at a real estate decision the same way again.
You made this so simple, we were very confident we were going to find the perfect place to downsize to, and here we are. We love our new home.
KIM & TIM | SELLERS
Authored by a Battle tested jouney
Bachelor’s. Another bachelor’s. A master’s. A real estate degree. Just about every subject endorsed. I know—I was collecting degrees like baseball cards. Junior high teacher with four gangs. First day? Chalk explodes against the board by my head. 2008 crash. Same day my wife and I lost our jobs. Most ran—we ran in. Flips. Lending. Rentals. Fail forward. Later, folding boxes turned into the C-suite—ten years decoding human behavior. Terrified of heights? Still climbed Kilimanjaro, 19K feet up.
Because fear doesn’t get the keys.
And yes—I’ve sat in more panic pantries with sellers than I can count. Tears. Carbs. $30 paint fights. I’ve seen it all. That’s not theory. That’s lived. That’s why this playbook had to exist. Because the worst regret isn’t missing money. It’s realizing no one warned you it was coming.
The book
The workbook
One gives you clarity. The other helps you actually do the damn thing.
But fair warning—skip the book and dive straight into the workbook, and it’s like karaoke night with no lyrics: awkward, slightly painful, but entertaining to watch.
the price
Because value’s great, but your brain’s already doing Chipotle math anyway
Mess up your sale? That can cost you tens of thousands.
Lose your peace of mind? That price tags higher than anything on Zillow.
the fix
A field guide for $18.99
and a workbook for $16.99.
So here’s the awkward truth: You could spend the same at Chipotle tonight—extra guac, side of queso, maybe regret later. Or… you could grab the only playbook that actually keeps you from regretting your home sale. (Yeah, I get it—comparing burritos to protecting your net is unfair. Exactly the point.)
Combining the book and workbook as a book club agents can run for sellers is genius!”
ALISSA | AGENT
FAQs:
-
Agents do comps, contracts, and 186 other tasks.
These books hand you the wheel—so you lead first, sell smart, no regrets.
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It’s not a doorstop. It’s tools + humor to face what 77% say is tougher than a breakup.
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Sure. Until the pressure hits. Even CEOs crack. This is about control, not square footage.
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Yes—because it’s Post-it simple. Two minutes. One move. Back to sanity.
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That’s not the book—that’s fear of regret talking. Way cheaper than the burritos you’ll forget tomorrow.
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That’s the trap. 95% of sellers regret something. These pages are a flashlight, not a gamble.
Join the Movement
Ready to lead yourself well through the home-selling process?